Our Story: The CRZtrésor Journey

A seed was planted in December 2023. In February 2024, this seed took root.

The seed of inspiration was planted in December 2023, taking the vague outline of a thought: “layered necklaces”. But it was only over Chinese New Year 2024, when our founder caught herself yearning for beaded necklaces suitable for any occasion, big or small, that she was galvanised into creating the CRZtrésor line. A brief was sent to our production house. Their task? To dig through our current buckets of crystals, sort out suitable materials and begin the procurement process for the sparkliest natural crystals of the highest quality.

As spring arrived in March and April, a little sprout broke through the ground and started reaching out for the sunlight.

The following months were a flurry of activity as plans were made and swiftly set into motion. Overseas visits were made to CRZtales’ production house and our best suppliers in March and April, during which materials were handpicked after intense scrutiny. During these 2 months, we went through multiple trials and errors with the materials, considering bead sizes, hardwares, colour of wires, and the most researched factor of all—necklace lengths. All in bid to get the perfect piece at the perfect length for the perfect wear.

There was no time to waste even after the visits. Our production process is painstakingly elaborate, involving immense heart work. Designs came to fruition in our own thinking lab, and after gathering CRZtomers' opinions through a special overnight (30th April to 1st May) LIVE streamed from our hotel, further modifications and variations were made. Bursting with inspiration and raring to go, we went back into production again, accompanied by some yummy home-baked treats to fuel our minds and bodies.

As summer approached in May and June, the budding plant took shape. Some pruning was required to facilitate healthy growth and attain the perfect aesthetic.

We flew back to Singapore in early May. Towards the end of May, our close-to-final necklaces reached us, only to be sent back to our production house because we found out we could do better.  Our finalised design swapped out a regular lobster clasp for a better quality winged-clasp with an ergonomic angled hook that improves ease of wear.

 

The winged-clasp not only represents our brand mascot, but also embodies our brand tagline as a physical encouragement to soar high and “Manifest your dreams”. In addition, we switched a flat stopper with a stopper bead, giving our CRZtrésor necklaces a final look so polished you can wear the clasp at the front! The latter meant that we had to restring all 228 necklaces and push back our initial launch (slated for first week of June), but we did so in good faith that it would all be worth the wait. All these, only to ensure that CRZtales surpasses the quality we've come to be known for. 

The most minute details are the easiest to overlook, but also take the longest time to ideate and bring to life. CRZtrésor’s thoughtfully chosen winged clasp, seamlessly incorporated stopper bead, reinforced hardware and CRZtales logo tags are not just aesthetically pleasing; they bring added functionality to the table. 

Such attention to detail applies even to the three selected lengths of our necklaces. Putting ourselves in our CRZtomers’ shoes, we thought, “how could we empower our CRZtomers to attain the layered look with multiple stacked pieces, all within a more than reasonable budget?” Our answer: cost-effectiveness. It took us 2-3 months of conscientious market research, placing CRZtrésor necklaces on many different people, to come up with the three most accessible lengths that would suit anybody. By standardising the most optimal lengths and purchasing materials by bulk, utilising economies of scale, we ensure that CRZtrésor patrons need not incur additional costs from customisation. 

And in the early weeks of July, the young plant finally blossomed, its head held high for all the rigour it endured to bring beauty and elegance to the world.

On the 29th of June, CRZtrésor was finally ready to meet the world. The line was introduced to our VIPs, as well as CRZtomers who participated and contributed to the creation of a total of 9 designs during the 30th April LIVE session. Attendees got to experience the CRZtrésor line over canapes and tea. The VIP session was so well-received that many participants are already looking forward to the next edition!

Thereafter, on the 21st of July, our CRZtrésor range met the rest of our CRZtomers over a long-awaited Instagram LIVE.

Thus, it is with great pride that CRZtales presents our labour of love: CRZtrésor. We hope you'll cherish these pieces as much as we do. 

You might be interested to learn more about our CRZtrésor line of beaded necklaces.

CRZtales Presents: CRZtrésor (2024)